When I launched my website I told myself I was going to take a stab at blogging as an extension of my brand and to inject my site with personality and purpose. However, in recent years I haven’t written much with intent for others to read. After months of inhibited stalling, I turned to my Pinterest boards for inspiration. Sifting through my various pins, I found that I have been gravitating towards images with an element of independence. Hands in the air, jumping off a cliff, quotes about purpose, etc. Through identifying and tackling my fears I have always found liberation. Whether striving for identity or itching to explore, there is tremendous reward in the letting go of inhibition.
It has been one week since the official launch of my website shop and I couldn’t be more inspired by the feedback received. Hopefully you will find the online store to be both informative and easy to operate but I am always happy to answer questions via email. I am eternally grateful for the support of those who have contributed to this evolution. Visually rebranding was a long process but I am quite pleased with the outcome and I hope you continue to enjoy the site and shop your hearts out!
All Images By Alyssa Rosenheck